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 REALITY - CONCEPT & STORYBOARD 

The music video aimed to depict the main character wandering through a vast, empty mansion, where both they and the surroundings grew increasingly eerie. Various animation techniques would be utilized to achieve this effect. The video's goal was to visually connect the audience with the character, highlighting their profound loneliness, which resonated particularly well during the Covid-19 lockdown. The song and character struck a chord with viewers, making them relatable.

The character's design was inspired by the musician, Archie Brown.

character design.png
Early concept.png
Madsion concept.png
Archie Expressions_edited.png
Archie_silohette outline.png
Archie character expressions.png
colour character.png
Archie_turnaround.png
Madsion layout 1.png

Mansion Layout

 Storyboard 

storyboard1.png

 Animatic 

 Animatic 

 THANKS! 

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