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The concept of the music video was to follow the main character walking through their big and empty mansion as they and the background became more uncanny. This would be done through the use of different animation techniques. The purpose of the video was to engage the audience with the character through visuals, showing how lonely they really were. This was suitable for its time as the video was produced during the Covid-19 lockdown. The song and character became relatable to the audience.

The character's design was based on the musician, Archie Brown.

character design.png
Early concept.png
Madsion concept.png
Archie Expressions_edited.png
Archie_silohette outline.png
Archie character expressions.png
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Madsion layout 1.png

Mansion Layout





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